The future of e-commerce

Countr product feed, cart, and growl notification

Early-stage funded startup

  • E-commerce
  • Retail shopping
  • React
  • Ruby on Rails
  • Semantics 3
  • AWS


Signups in the first month


Retailers involved


Products in inventory


The founders of Countr came to MojoTech with a big goal and a serious technical challenge — to put consumers in the driver’s seat when dealing with retailers by creating an individual digital identity that represents more than just purchasing power.


MojoTech worked with Countr to identify the key components that would drive adoption of the revolutionary platform:

  • Reliable, real-time product feeds from across the retail landscape
  • Elegant and intuitive product discovery experience
  • Social product evaluation; chat, share, and follow style-leaders
  • Simple, unified checkout for all brands and retailers
  • Perks and recognition for all user actions — not just purchase
“Countr represented a unique opportunity to deploy the breadth of our services: complex product development and management (a truly scalable back-end application); integration of leading transaction processors, product data feeds, and social API’s; and design of a truly elegant user experience.”
Duncan Shaw Managing Director at MojoTech

Duncan Shaw

Managing Director, MojoTech


The undertaking of such a project is also a true test of Agile development practices. With many moving parts, a broad feature set, and even some totally new user concepts to explain, the risk of “over-investing” was very high. Following a detailed product definition phase, Countr and MojoTech adopted a “release early and often” cadence with two-week development sprints, weekly production deployments, and a steady flow of public releases to solicit user feedback from both private and public user groups.

Countr Countrweight system


Cash back, rewards points, membership levels, and the multitude of loyalty schemes have drowned the consumer in confusing noise. Changing the paradigm in retail commerce requires consumers to take back control of their digital identity, and requires merchants to customize experiences based on the individual and not the curve.

Countr product cards

Countrweight is the change agent. Countr recognizes and rewards all actions: shopping, sharing, and helping. As you build a rich profile and history across retailers, your presence gains “weight”. Weight is accumulated as you enter into transactions, build unique shopping experiences, and enable customized goods, services, and deals delivered to the consumer in real time.


Throughout the development phase, MojoTech worked hand-in-hand with Countr’s founding team to break down and solve complex problems; ultimately delivering a beautiful user experience for shoppers and merchants alike.

Countr product feed
“MojoTech has been the ideal partner for Countr. During the Discovery phase we were able to identify key milestones and risks, to ensure the product, our user base and Countr as a business could scale in harmony.”
Co-founder of Countr Manon Roux

Manon Roux

Co-founder, Countr

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