We design and develop serious software for ambitious clients.

Digital transformation, cloud-native, 12-factor… over the last decade we’ve been on the leading edge of these and many other trends, all while staying true to our enduring principles:

Practical

Good engineering and design demands thoughtful tradeoffs. We pride ourselves in being able to articulate the pros and cons of tough decisions, and make smart recommendations in the best interests of our clients. We know that the Perfect is often the enemy of the Good. There are always several viable options when building software, and someone who tells you otherwise is simply selling you the solution that they want to build (or the only one they know).

Professional

While we would be building software even if it weren’t our job, it is our job, and we take it very seriously. We have a duty to build the best software we can for our clients and their users. At the same time, professional integrity requires that we acknowledge that the software we write can always be better. We’re not afraid to face software defects and challenges head-on and buckle down to solve the tough problems.

Passionate

We build software because we love it. Doing what you love for a living is wonderful, and we don’t take it for granted. Being passionate about what we do means we put our heart into it. We come with some strong opinions, but being professional and practical means that our passion motivates us. It never distracts from what we want most: a successful outcome.

Personal

We’re glad that software engineering and design isn’t merely about pretty pictures and algorithms on a whiteboard. The products we build run real businesses and serve real users. We like it that way, because, while we can be pretty geeky, we actually like people, so we want to build useful software that makes them happy. Just as we write code for developers to read, we build software for users to experience, because, in the end, it’s not about computers—it’s about people.

Process

Even though great code and elegant design have a certain beauty, we know the difference between art and engineering. Good engineering and design has to be repeatable, and that means following a defined and disciplined process. Building software is hard, because it’s at the interface between human designers, engineers and sophisticated technology, and we’re continually working to make that process better. While process is an important enabler of our goals, it’s never the goal in itself.