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Feb 07 2014

What do you do here?

“Oh, cool, MojoTech. I know those guys. What do you do there?”

I don’t think I’ve ever been happier to hear such a mundane question.

It came at a Providence startup panel I participated in, from an attendee who noticed that my name badge said MojoTech on it.

As the CEO of a startup agency, for a very long time I was MojoTech in the eyes of many folks at local events like this one. I spent every minute I could hustling our name into people’s minds and memories, and was, on more than a few occasions, introduced as “the MojoTech guy.”


In reality, MojoTech hasn’t been about me in a very long time.

Our entire team works their asses off to do the best work possible for our clients. When MojoTech wins, we all win. It’s only by virtue of our roles -- mine being that of the guy whose job it was to go out and tell our story -- that I had become a “face” for the organization.

And here, someone knew MojoTech, knew of our work, and had no idea who I was.

I was a nobody, and I loved it. And I’ve gotten the same question at similar events several times since, and it always makes me smile.

MojoTech has finally outgrown me; I’m no longer “the MojoTech guy.” People don’t know me, but they know our team, and they know the work we do. Our whole team is finally getting credit for MojoTech’s success.

To me, it’s a big stepping stone in the growth of our business, and many of the founders I’ve spoken to about it remember that very moment it first happened to them, too.

Companies often look at breakthrough milestones like major press coverage, user numbers, revenue and team size.

I propose another benchmark that, while meaningless from a pure business standpoint, had a huge motivational impact on me and the team:

When you, as a founder, become a nobody, you’ve made it.

— Nick Kishfy (@kishfy)

Nick Kishfy