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We helped this fintech client launch in new international markets and grow to over 100M members.

The Opportunity

Credit Karma came to us in 2017 to keep up with the tremendous growth of their 70M member user base and personal finance platform.

While the domestic product was having plenty of success, a different approach was required for their newly launched Canadian product, serving Credit Karma’s first international market. The breadth and depth of our engineering expertise, particularly in React, was a perfect fit for their plan to use the Canadian offering as a blueprint for additional international product launches.

Our Response

We worked closely with Credit Karma’s engineering team to build out the Canadian product’s core offering, designed to help members make financial progress, in a highly scalable and secure fashion. Soon afterwards we put our experience with internationalization to use to support the French language with an eye on supporting additional languages in the future.

As word of our value spread throughout Credit Karma, we took on a variety of work within their domestic portfolio, including their tax, credit health, and credit card marketplace products.

In 2019 we were asked to increase the size of our team to focus on preparing for a product launch in the United Kingdom. To do so half the team made adjustments to the Canadian offering, making it better suited as a blueprint for the UK by making heavy use of GraphQL and a shift to a microservices architecture. Meanwhile, the other half of the team focused on the first release of the UK product itself.

The Outcome

The Canadian member base continues to grow, the UK product successfully launched in January 2020, and Credit Karma has had additional success domestically during our continued partnership. The overall member base has grown to over 100M, including nearly half of all millennials in the US. In February 2020 Credit Karma agreed to be acquired by Intuit for $7.1B in one of the largest privately held FinTech purchases to date.