The Opportunity Revolutionizing Docking Experiences for Boaters and Marinas with Marketplace Product Development
Dockwa is a mobile and web-based application that offers boaters and marina operators a convenient and streamlined solution for booking and coordinating docking arrangements. Its intuitive interface allows users to search for available slips at an extensive network of participating marinas across the United States, Canada, the Caribbean, and other international locations, based on their boat specifications and date.
A significant pain point for boaters is the anticipated wait time and the number of touchpoints with a marina before a reservation can be booked or confirmed. Traditionally, boaters would have to call around to several marinas in an area and wait for a call-back, hoping that at least one marina could reserve a space fitting the boat’s dimensions. Furthermore, on the day of the reservation, boaters had to radio when they were on their way into the marina to confirm they still had a spot.
Dockwa had the opportunity to be the only service to offer a unified platform that expedited the booking process for boaters and marinas. The app needed to do all the leg work by minimizing touch points, easily exploring nearby marinas, publishing and requesting a slip or mooring, and providing confirmation in real-time.