The end-goal was to create a single platform where marinas and boaters could interact, but we had to choose to focus on one side first and then seamlessly transition to the other. We choose to start with marinas for a number of reasons. Marinas have long aggregated customer information in offline databases, but there was no existing technology to help leverage this information in ways that could optimize marina operations and increase traffic.
Dockwa had the opportunity to be the only service of its kind to offer a unified booking and marketing platform for marinas. Even without boaters on the platform we could provide value to these marinas.