The Opportunity Overcoming Codebase Limitations to Keep Up with Customer Demands
Teespring, rebranded as Spring, is a social e-commerce platform that revolutionizes how individuals and businesses create and sell custom merchandise. They empower designers, influencers, and entrepreneurs to bring creative ideas to life by enabling them to design and sell custom apparel, accessories, and home decor products through a crowd-sourcing model.
The platform offers a user-friendly interface that allows creators to upload their designs, set prices, and create custom product listings. Spring then handles the entire production and fulfillment process, including printing the designs on high-quality products and shipping them directly to customers worldwide, providing a risk-free opportunity for creators to monetize.
Amid rapid success, their small engineering team strove to keep up with customer demands and deliver new features and functionality. However, their existing codebase was not primed for meteoric growth. Determined to surmount this hurdle, Spring decided to migrate from PHP to Ruby on Rails. Still, they needed seasoned RoR developers who could swiftly execute the migration while steadily rolling out new features.