Oct 03 2014
We post a lot of hyperlinks over on our MojoTech Twitter account each week. But we know it can be hard to keep up with all that knowledge.
Each week we pick the best of what we've looked at and post it in The Recap.
We've been following closely the developments happening around Material Design, a set of guidelines for mobile coming out of Google. Here's a great article that breaks down the appropriate use of animation: Understanding Material Design Part II: Authentic Motion.
Speaking of Mobile, you may have heard about some big new phones that were announced recently. With this ever increasing screen size, considerations need to be taken into account regarding design for these screens. Here's a good place to start: How to design for thumbs in the Era of Huge Screens
We all know that Calls-To-Action are the be all, end all in the conversion game right? Not so fast says Grigoriy Kogan. He's an advocate for what he calls Ridiculously Obvious Next Steps.
It's no secret that the companies who are winning and continue to win are doing so by focusing on the success of their customers. We know this to be anectdotally true anyway. How about some measures? Customer Success Has a Quantifiable Impact on Revenue.
MojoTech supports and maintains several Open Source projects. It's in our DNA. However, when trying to strike a balance between Open Source and paying client work, we have to make hard decisions about allocating resources. We were happy to come across this essay: We need to figure out better ways to fund open source software. We couldn't agree more. (By the way, we're working on something now that we hope will bring some much needed development time to Marionette.js. Stay tuned.)
Funnels are a time-tested metaphor for the "sales" process online. Over at Intercom, they're rethinking this and we're inclined to agree. Be sure to read The Fallacy of Funnels.
One essay that sparked some healthy debate on Slack this week was Software is sometimes done. It's a good read on some current thoughts on constant iteration.
If you're responsible for marketing in your organization, you have to read How Emotion Drives Customer Action in Startup Marketing from Accel Partners.
That's it for this week. See you soon.